MSc Digital Marketing and Analytics at University of Winchester

Programme overview

You will gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in relevant current and emerging industries. Modules include Digital Transformation in Marketing, Wed Design and Analytics, Social Media Marketing and Analytics and Consumer Analysis, Insight and Creativity.

Duration: 1 year full-time; 2 years part-time | Study mode: full-time / part-time | Intake: September | Location: Winchester, England, United Kingdom

What you will study

Year 1: Digital Transformation in Marketing, Consumer Analysis, Insight & Creativity, Web Design and Analytics, Marketing Communications, Social Media Marketing and Analytics, Analytics Tools for Digital Data, Capstone Project

Career pathways

Graduates enter roles within marketing, customer relationship management, pay-per-click, e-commerce, search engine optimisation, digital account management, web design, copywriting and social media management.

Official programme page

Application information

Entry requirements

This course is applicable to those interested in pursuing a career in marketing, in particular within the digital context. Normally a first or second-class Honours degree or professional experience in the area of study is required. If English is not your first language: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent. ac.uk

Domestic applicants: GBP 9,775 a year (2026/27). Full-time tuition fee. Applies to UK, Channel Islands, Isle of Man and Republic of Ireland students. Source

International applicants: GBP 17,450 a year (2026/27). Full-time tuition fee. Source

Intake: September

Duration: 1 year full-time; 2 years part-time

Apply through the official page: https://www.winchester.ac.uk/study/how-to-apply/How-to-apply-Postgraduate/

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