MSc Digital Marketing Management at University of Staffordshire

MSc Digital Marketing Management develops technical and critical evaluation skills in digital marketing strategy, covering paid advertising, SEO, digital analytics and social media campaigning, using new and emerging software. The curriculum is inspired by the Institute of Direct and Digital Marketing (IDM) and the Chartered Institute of Marketing (CIM). It includes a Work Based Project placement module and is taught at the Stoke-on-Trent campus.

Duration: 1 year full-time; 2 years part-time  |  Intake: January 2027; September 2027  |  Location: Stoke-on-Trent, England, United Kingdom

What you will study

Modules include Contemporary Digital Marketing Strategy, Digital Marketing Analytics, Digital Marketing for SMEs, AI Digital Marketing, Global Digital Marketing Decisions, Digital Marketing Strategy in Practice and a Digital Marketing Work Placement.

Career pathways

Digital marketing manager, senior marketing executive, campaign manager, SEO executive, PPC executive, social media manager and brand manager; progression to PhD study is also possible.

Official programme page