BA (Hons) Visitor Attraction and Resort Management at University of Staffordshire

A management degree combining experience design with commercial thinking for visitor attractions, resorts, events and destinations. Students apply learning to visitor experience evaluations, attraction concepts, event projects, destination planning and consultancy-style briefs, with an optional placement year.

Duration: 3 years full-time; 4 years with a placement year or foundation year; 4-9 years part-time  |  Intake: September 2027  |  Location: Stoke-on-Trent, England, United Kingdom

What you will study

Year 1 covers what makes visitor attractions work, customer experience, service culture and the visitor journey, alongside financial, digital, academic and entrepreneurial skills. Year 2 covers people and operations, consumer behaviour, event experience design and attraction development. A placement year between Years 2 and 3 is optional. Year 3 focuses on strategic leadership of the visitor economy and contemporary business challenges.

Career pathways

Careers in theme parks, attractions and resorts, events, tourism, heritage, leisure, hospitality and destination organisations, in visitor experience, operations, events, marketing, business development, people management and destination management.

Official programme page