BSc (Hons) Digital Marketing at University of Staffordshire

BSc (Hons) Digital Marketing combines marketing theory with practical experience, covering marketing strategy, digital content, social media, SEO, analytics, consumer insight and digital customer experience, and how AI and emerging technologies are changing marketing. Learning is built around live briefs, client projects and consultancy, and students build a professional portfolio. The course is accredited by the Chartered Institute of Marketing (CIM) through the Graduate Gateway and is taught at the Stoke-on-Trent campus.

Duration: 3 years full-time; 4 years with a foundation year; 4 years with a placement year; also part-time  |  Intake: September 2027  |  Location: Stoke-on-Trent, England, United Kingdom

What you will study

Modules include Digital Content and Social Media Strategy, Digital Marketing Practice and Analytics, Marketing Strategy and Communications, Future Enterprise - Your Brand, Your Business, Consumer Insight and Digital Experience, Data Driven Digital Marketing Strategy, Influencer Marketing and Digital Brand Advocacy, The Business of Doing Good, Strategic Marketing and Brand Management and an Applied Practitioner Research Project.

Career pathways

Digital marketing executive or manager, social media manager, SEO specialist, content marketing manager, digital marketing analyst and customer experience analyst, in agencies, private, public and charity sectors, or in self-employment.

Official programme page