MSc Sports Business and Management at University of Liverpool

The MSc Sports Business and Management offers students a master's level understanding of the global business of sport - its organisations, stakeholders and the disciplines which make it operate successfully - with a business focus on the challenges and opportunities within the global sports business. Please note, if you’re applying for January 2027 entry, your course welcome starts on 25 January 2027. Teaching starts on the 1 February 2027.

Faculty: Faculty of Humanities and Social Sciences  |  Duration: 12 months full-time; 24 months part-time  |  Study mode: full-time; part-time also available  |  Intake: September 2027  |  Location: Liverpool, England, United Kingdom

What you will study

During the first semester, you will undertake three compulsory modules of 20 credits each (60 credits in total). Compulsory modules in semester one include Sports Marketing and Sponsorship, Sports Operations and Events, The Global Context of Sports Business.

Career pathways

Graduates from our Sports Business and Management MSc course have gone on to secure roles with a range of prestigious organisations, including Red Bull, Cobalt, the Professional Footballers Association, Deloitte LLP, the German Football Association, PFC Levski Sofia, UEFA, and Procam Television Holdings Ltd. They have taken on positions such as Commercial Manager, Live Sports Trader, Commercial Executive, Scout Analyst, Senior Marketing Manager, Production Assistant, and Business Development Executive.

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