BA (Hons) Marketing at University of Liverpool

Marketing BA (Hons) will teach you to examine how customers and consumers behave, how markets function and evolve and how firms interact with these markets. Expect to develop a solid grounding in the main management disciplines With excellent links with professional bodies, our programme will help you to develop a high level of marketing knowledge and further your strategic thinking. Our Marketing BA (Hons) programme is accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, and has CIM Employability Programme status.

Faculty: Faculty of Humanities and Social Sciences  |  Duration: 3 years full-time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Liverpool, England, United Kingdom

What you will study

Your first year will provide you with the knowledge and skills needed for a deeper study of marketing and related business disciplines in second and final year. Learn about the graduate recruitment process and develop your employability skills. Compulsory modules in year one include Statistical Foundations of Business Analytics, Professional and Academic Skills for Marketing, Fundamentals of Marketing, Consumer Behaviour, Introduction to the Graduate Recruitment Process, Principles of Markets, Firms and Organisational Management.

Career pathways

The Management School has outstanding links with private and public sector organisations, with many of our graduates going onto successful careers in the subject. With a variety of different specialisms in marketing, our programme will equip you with a range of skills highly sought after by employers.

Official programme page