MSc Sports Business and Analytics at University of Liverpool

The Sports Business and Analytics MSc will provide you with a master’s level understanding of sports as a global business and the role that analytics plays in decision making. The programme explores sports businesses and organisations, their decision-making processes, and the stakeholders, along with the challenges and opportunities facing the business of sport. You’ll look at sport through the lens of a wide range of disciplines including economics, finance, marketing, and analytics.

Faculty: Faculty of Humanities and Social Sciences  |  Duration: 12 months full-time; 24 months part-time  |  Study mode: full-time; part-time also available  |  Intake: September 2027  |  Location: Liverpool, England, United Kingdom

What you will study

During the first semester, you will undertake three compulsory modules of 20 credits each (60 credits in total). Compulsory modules in semester one include Introduction to Sports Analytics, The Global Context of Sports Business, Sports Marketing and Sponsorship.

Career pathways

You can start building good professional networks by attending events and employability activities. Our events are designed to develop your skills and expose you to many different employers, as well as to help you make contacts in your field.

Official programme page