MSc Digital Marketing and Advertising at University of Hull

The MSc Digital Marketing and Advertising covers digital marketing strategy, social media marketing and analysis, online customer experience, influencer marketing and advertising campaigns. It is taught in Hull University Business School, which holds AMBA and AACSB accreditation.

Faculty: Hull University Business School  |  Department: Hull University Business School  |  Duration: 1 year full-time (September 2027 start)  |  Intake: September 2027  |  Study mode: full-time  |  Location: Hull, England, United Kingdom

What you will study

Core modules are Buyer Behaviour and Ethics, Digital Marketing Strategy, Advertising Management, Customer Experience (CX) Strategies and Techniques, Social Media Marketing Management, Marketing Management in Action, Study Skills and Research Methods, and a Dissertation.

Career pathways

Graduates are prepared for digital-led roles including digital marketing management and strategy, social media marketing, advertising and digital channel management, and SEO and content marketing management.

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