BA (Hons) Marketing at University of Hull

The BA Marketing covers current marketing concepts and practice including digital and social media marketing, market dynamics, communications and branding, alongside responsible approaches to society and the environment. The course is accredited by the Chartered Institute of Marketing and AACSB, with exam exemptions towards professional qualifications.

Faculty: Hull University Business School  |  Department: Hull University Business School  |  Duration: 3 years  |  Intake: September 2027  |  Study mode: full-time; optional placement year (4 years); optional year abroad (4 years)  |  Location: Hull, England, United Kingdom

What you will study

First year covers Accounting and Finance, Developing Self and Others, Marketing, World Economy and Operations and Supply Chains. Second year includes Consumer Behaviour and Insights, Marketing Data and Analysis, Integrated Marketing Communications and Branding and Disruptive Marketing Innovations, and the final year includes Services Marketing, International Marketing, Digital and Social Media Marketing Strategy and Strategic Marketing Planning and Auditing.

Career pathways

Graduates are employed by organisations such as Heinz, Red Bull, Kelloggs, Siemens, Nestle, Next and Rolls-Royce, supported by careers advice on applications and interviews.

Official programme page