BA (Hons) Marketing and Management at University of Hull

The BA Marketing and Management covers marketing and management concepts, consumer behaviour, digital marketing and social media, with live business projects for international brands from the first year. The course is accredited by the Chartered Institute of Marketing and sits in Hull University Business School.

Faculty: Hull University Business School  |  Department: Hull University Business School  |  Duration: 3 years  |  Intake: September 2027  |  Study mode: full-time; optional placement year (4 years); optional year abroad (4 years)  |  Location: Hull, England, United Kingdom

What you will study

First year covers Accounting and Finance, Developing Self and Others, Marketing, World Economy and Operations and Supply Chains. Second year includes Consumer Behaviour and Insights, Organisational Management, Integrated Marketing Communications and Branding and Responsible Business in Society, and the final year includes Business Strategies, International Marketing, Digital and Social Media Marketing Strategy and Strategic Marketing Planning and Auditing.

Career pathways

Graduates are employed by organisations such as Heinz, Red Bull, Kelloggs, Siemens, Nestle, Next and Rolls-Royce, supported by careers support, networking events and digital marketing masterclasses.

Official programme page