BA (Hons) Marketing and Brand Management at University of Greenwich

A degree that equips you with analytical and practical skills for a career in marketing strategy, brand management, sales or marketing research in business. Based on essential marketing principles, our degree in marketing and brand management provides the skills and knowledge you need to start your marketing career. Modules taught include strategic brand management, brand communications, consumer behaviour and culture, and marketing data analytics.

Faculty: Greenwich Business School  |  Department: Management and Marketing  |  Duration: 3 years full-time; 6 years part-time; 4 years sandwich  |  Study mode: full-time; part-time; sandwich  |  Intake: September  |  Location: London, England, United Kingdom

What you will study

Study at our beautiful Greenwich campus, a UNESCO World Heritage Site. National Student Survey (NSS) 2026: 90% of students on this course who completed the NSS felt that teaching staff are good at explaining things. National Student Survey (NSS) 2026: 90% of students on this course who completed the NSS felt that their course develops their knowledge and skills they will need for their future. National Student Survey (NSS) 2026: 90% of students on this course who completed the NSS felt that teaching staff make the subject engaging.

Career pathways

Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services, and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy.

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