BA (Hons) Business Management (Marketing) at University of Greenwich

Navigate your journey to success with this degree which develops the knowledge and skills needed to manage, lead, and promote businesses through marketing. This degree - a pathway of Greenwich’s BA (Hons) Business Management degree - offers you a comprehensive exploration of business strategy and business functions as well as developing capabilities for leading teams and managing and promoting contemporary organisations through marketing skills. You’ll be taught at our stunning Greenwich campus and will take a number of specialist modules allowing you to explore, in depth, a variety of areas of marketing.

Faculty: Greenwich Business School  |  Department: Management and Marketing  |  Duration: 3 years full-time; 4 years sandwich  |  Study mode: full-time; sandwich  |  Intake: September; January  |  Location: London, England, United Kingdom

What you will study

Learn about organisations’ structures, functions and governance and use this to understand how to address - ethically and sustainably - organisational challenge and opportunity. Discover the role of marketing - including core theories, principles, tools, and techniques - in making rational and informed marketing decisions in a global business context. Develop skills related to marketing data analysis, digital software usage, and creative content strategies. Study at our beautiful Greenwich campus, a UNESCO World Heritage Site, situated in London.

Career pathways

Career opportunities are available with a specialist strategic marketing focus in general management within retail, consultancy, small to medium enterprises and business start-up.

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