BA (Hons) Digital Marketing and Advertising at University of Greenwich

Gain the skills you need for a career in advertising and digital marketing communications. This degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on digital marketing, advertising, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Faculty: Greenwich Business School  |  Department: Management and Marketing  |  Duration: 3 years full-time; 6 years part-time; 4 years sandwich  |  Study mode: full-time; part-time; sandwich  |  Intake: September  |  Location: London, England, United Kingdom

What you will study

Enjoy our stunning campus in a great London location - we’re just across the river from Canary Wharf and handy for the City and wider business London. Step closer to your dream career with our great employability support. Entrepreneur-minded? Get help from our ‘Generator’ to transform your business idea into reality - from the ground up they can help you start, scale and grow your idea. National Student Survey (NSS) 2026: 94% of students on this course who completed the NSS felt that teaching staff are good at explaining things.

Career pathways

Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services, and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy.

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