MSc Marketing at University of East London

The MSc Marketing focuses on the development of an understanding of core marketing theories and an evaluation of how they apply to the role of professional marketing. It also prioritises developing marketing research skills amongst our students, a key attribute of successful marketing practitioners. It fuses academic and practical insights from marketing to generate a student experience for you that is rich, deep, and transformative.

Faculty: Royal Docks School of Business and Law  |  Department: Department of Business Entrepreneurship & Finance  |  Duration: 1 year full-time; 2 years part-time  |  Study mode: full-time, part-time  |  Intake: September 2026, January 2027  |  Location: London, England, United Kingdom

What you will study

Our Marketing MSc gives you a comprehensive education through six core modules. This Marketing programme blends marketing theory with practical application, using simulations and live campaigns to give you real-world experience. Modules include Strategic Marketing Management, Consumers, Markets and Cultures, Research Methods for Business, Digital, Social Media and Influencer Marketing, Mental Wealth 7: Marketing Consultancy Project, Postgraduate Marketing Dissertation.

Career pathways

Our graduates are prepared for roles in professional marketing practice, marketing research, social media marketing and international marketing. Some of our former students are currently working for marketing research agencies, educational institutions, fashion retailers, digital marketing agencies and financial institutions.

Official programme page