BA (Hons) Sport Business Management at University of East London

Programme overview

The BA (Hons) Sport Business Management aims to develop your capabilities in technical, supervisory and managerial aspects of sports business. You'll experience the world of sports management in an engaging and real-life way and learn about sport-specific topics. Focus on developing business and professional skills through good communication.

Faculty: Royal Docks School of Business and Law | Department: Department of Innovation and Management | Duration: 3/4 years full-time; 6 years part-time | Study mode: full-time, part-time (optional placement year) | Intake: September 2026, September 2027 | Location: London, England, United Kingdom

What you will study

In the first year, you'll study the introduction of academic and research skills, undergo formative assessments to address study skills issues, and complete coursework to test your grasp of key business concepts, including sectoral structures, issues, management, and market dynamics. Employability and work-based skills are integrated and evaluated across all modules. Modules include Mental Wealth & Professional Fitness: Embarking on Professional Development, The Global Sport Business Environment, Data and AI, Managing People and Performance in Sports Business Sectors, Service and Experience Marketing, Sport Economics and Finance, Mental Wealth & Professional Fitness: Exploring Professional Development and Career Planning, Leadership in Sport.

Career pathways

Sport contributes £39 billion to the UK economy, and this degree gives you the business skills to build a career within it. Alumni have found roles at organisations including Barn Elms Sports Trust and West Ham United.

Official programme page

Application information

Entry requirements

112 UCAS points (standard offer); 96 UCAS points (contextual offer); A Levels in at least two subjects; BTEC Extended Diploma – DMM (standard) / MMM (contextual); BTEC Diploma – D*D* (standard) / DD (contextual); International Baccalaureate – 24 points including a minimum of 15 points at Higher Level; GCSE English Grade 4/C or Level 2 Functional Skills in English; GCSE Mathematics Grade 4/C or Level 2 Functional Skills in Mathematics; Pre-sessional English course. English: IELTS 5.5 with a minimum of 5.5 in Reading, Writing, Listening and Speaking (or recognised equivalent).

Domestic applicants: GBP 9,790 a year (2026/27). Full-time tuition fee per year; subject to change Source

International applicants: GBP 16,020 a year (2026/27). Full-time tuition fee per year Source

Intake: September 2026, September 2027

Duration: 3/4 years full-time; 6 years part-time

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