BA (Hons) Fashion Marketing and Communication at University of East London

Programme overview

On the BA (Hons) Fashion Marketing and Communication course, you will delve into the dynamic world of fashion marketing. You will learn how to create and put in place innovative marketing strategies relevant to the fashion and creative industries. You will learn how to tell stories to a diverse audience using a variety of media, applicable to the global fashion ecosystem.

Faculty: School of Arts and Creative Industries | Department: Department of Fashion | Duration: 3 years full-time; 6 years part-time | Study mode: full-time, part-time (optional placement year) | Intake: September 2026, September 2027 | Location: London, England, United Kingdom

What you will study

Modules include Mental Wealth: Professional Life - Business of Fashion 1, Creative and Technical Strategy: Digital Marketing and Technology, Creative Direction and Product, Fashion Sociology: Contemporary Trends and Theories, Fashion Narrative and Visual Communication: Creative Thinking and Design Strategies, Fashion Enterprise 2, Mental Wealth: Professional Life - Business of Fashion 2, Applied Innovation.

Career pathways

Graduates have gone on to work as marketing executives, assistant merchandisers, buying admin assistants, fashion journalists and fashion marketers, with past students securing roles at Tiffany and Co, Urban Outfitters, Anthropologie, ASOS and Marks and Spencer.

Official programme page

Application information

Entry requirements

96 UCAS points (standard offer); 64 UCAS points (contextual offer); A Levels in at least two subjects; BTEC Extended Diploma – MMM (standard) / MPP (contextual); BTEC Diploma – DD (standard) / MM (contextual); Access to HE Diploma; T Levels; International Baccalaureate – 24 points including a minimum of 15 points at Higher Level; GCSE English Grade 4/C or Level 2 Functional Skills in English; GCSE Mathematics Grade 4/C or Level 2 Functional Skills in Mathematics. English: IELTS 5.5 with a minimum of 5.5 in Reading, Writing, Listening and Speaking (or recognised equivalent).

Domestic applicants: GBP 9,790 a year (2026/27). Full-time tuition fee per year; subject to change Source

International applicants: GBP 16,020 a year (2026/27). Full-time tuition fee per year Source

Intake: September 2026, September 2027

Duration: 3 years full-time; 6 years part-time

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