MBA Digital Marketing at University of East London

The Digital Marketing MBA is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements, and social transformations mean marketing practices now rely heavily upon the analysis and interpretation of digital data. This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers.

Faculty: Royal Docks School of Business and Law  |  Department: Department of Strategy and Leadership  |  Duration: 1 year full-time; 2 years part-time; 2 years full-time (MBA with Placement Year); 1 year full-time (MBA with Placement Year)  |  Study mode: full-time, part-time (optional placement year)  |  Intake: September 2026, January 2027  |  Location: London, England, United Kingdom

What you will study

This Digital Marketing MBA blends a strong business management education with specialised digital marketing skills. You'll build strategic leadership abilities through modules covering operations management, financial and human resources, and corporate social responsibility. Modules include Operating Across the Business, Mental Capital, Next Generation Marketing, Business Insight Project, Strategy and Leadership, Value Creation, Digital Marketing for Impact, The MBA Placement.

Career pathways

The business magazine, Forbes, has calculated that successful MBA graduates pay back the cost of their qualifications within four to five years on average - with lifetime earnings greatly enhanced thanks to the qualification. Studying for your MBA with us should enhance your employability and earning power and develop your ability to approach business problems in a strategic manner.

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