BSc (Hons) Marketing at University of East London

This degree in marketing prepares you for a professional marketing career path in marketing management. You'll look at key subjects in marketing like economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. The marketing programme adopts a unique 'practice-based' perspective on the topic, focusing on applying theory to everyday marketing activities.

Faculty: Royal Docks School of Business and Law  |  Department: Department of Business Entrepreneurship & Finance  |  Duration: 3/4 years full-time  |  Study mode: full-time, part-time (optional placement year)  |  Intake: September 2026, January 2027, September 2027  |  Location: London, England, United Kingdom

What you will study

Modules include Mental Wealth & Professional Fitness: Embarking on professional development, Data and AI, Essentials of Accounting and Finance, People, Organisation and Law, Marketing Essentials, Essentials of Economics, Mental Wealth and Professional Fitness. Exploring Professional Development & Career Planning, Sustainability and Ethics.

Career pathways

Marketing graduates from UEL have gone on to careers in public relations, advertising, brand management and digital marketing. UEL's Marketing and Analytics Lab, hosted by Amazon Web Services, gives you hands-on access to real-time data and live business scenarios.

Official programme page