MBA Digital Marketing (Robert Kennedy College) at University of Cumbria

The overall aims of this programme are to: Further develop relevant business, digital marketing and organisation knowledge, both academic and professional, in line with postgraduate standards/benchmarks; Develop critical reflection skills and engagement with organisational and professional theory to understand and, where appropriate, challenge existing individual and organisational perspectives and practices (with a particular focus on digital marketing and advanced technology); Develop, and where appropriate apply, new knowledge to add value by enhancing organisational capability (within the digital marketing setting).

Faculty: Robert Kennedy College (partner)  |  Duration: Full-time: 1 Year; Part-time: 2 Years  |  Study mode: online  |  Intake: September  |  Location: Carlisle, England, United Kingdom

What you will study

The programme is delivered 100% online and includes relevant input from the University directly in the module "Digital Marketing". Additionally, the new programme combines recorded lectures with live tutorials, hence benefits from the current state of the art technologies that replicate as close as possible the real classroom experience. Modules include: Organisational Behaviour; Information Management; Digital Marketing; Data Analytics; Strategic Management; Dissertation; Leadership and Sustainability; Corporate Strategy and Competitiveness.

Official programme page