BS Marketing at University of Connecticut

Programme overview

The Marketing major provides business students with the analytical tools for the following strategic decisions for the firm: which markets and customers to serve, with which products and services, and how it will compete. Students study the management of customers, distribution channels, products and brands, communications, and pricing and the use of information for marketing decisions. Campus: Storrs Campus.

Faculty: School of Business | Study mode: full-time | Location: Storrs, CT, United States

What you will study

Marketing majors are required to achieve a cumulative 2.0 grade point average for the total of all Marketing (MKTG) courses for which they have been registered at the University of Connecticut, excluding grades and credits for independent studies and internships. A maximum of three (3) credits of MKTG 4881 Internship in Marketing, MKTG 4882 Practicum in Professional Sales, or MKTG 4899 Independent Study can be counted toward this requirement. Listed courses include Consumer Behavior; Marketing Research; Marketing Planning and Strategy; Marketing and Digital Analytics; Digital Marketing.

Career pathways

These internships are designed to provide students with professional experience in the world of marketing and sales, build valuable professional relationships, and open the door for future employment opportunities.

Official programme page

Application information

Entry requirements

University-wide first-year requirements (not programme-specific): high school graduate; 16 units of work of which 15 are college preparatory (4 English, 3 mathematics, 2 laboratory science, 2 social science or history, 2 of one foreign language, 3 electives); competitive SAT or ACT score is optional for first-year applicants; transcript, personal essay and application fee.

Domestic applicants: USD 17,010 a year (2026-27). Full-time undergraduate tuition for the 2026-27 academic year, the single rate band for all undergraduate majors; tuition only, excludes mandatory university and student fees, the waivable Husky Book Bundle and health insurance, housing and meals. Storrs Source

International applicants: USD 39,678 a year (2026-27). Full-time undergraduate tuition for the 2026-27 academic year, the single rate band for all undergraduate majors; tuition only, excludes mandatory university and student fees, the waivable Husky Book Bundle and health insurance, housing and meals. Storrs Source

Entry terms: Fall and Spring. Fall 2027 first-year applicants: Early Decision (binding) deadline November 1; spring 2027 admission accepted for all campuses with an October 1 deadline. International transfer applications are not accepted for spring.

First-year, Fall 2027: Early Decision deadline November 1 (notification mid-December; STARS record by November 8); Special Programs in Medicine, Dental Medicine and Law November 1; priority deadline for merit and Honors consideration December 1; Storrs campus deadline January 15; regional campus deadline May 1 (rolling decisions); FAFSA deadline February 15. Spring 2027: October 1 for all campuses.

First-year applicants apply with the Common Application or the Coalition Application; the application fee is $80 (non-refundable); Connecticut residents or Connecticut high school students who apply between October 15 and November 2, 2026 have the Fall 2027 application fee waived. SAT/ACT scores are optional (UConn is test-optional).

Transfer, fall semester: April 1 for most programmes (later applications reviewed on a space-available basis); January 5 for the School of Pharmacy and Pharmaceutical Sciences supplemental application (PharmCAS); January 15 for Neag School of Education teaching majors; February 1 for Diagnostic Genetic Sciences, Dietetics, Exercise Science, Medical Laboratory Sciences, School of Fine Arts, Nursing and Sport Management; February 15 for Social Work; May 1 for regional campuses. Spring semester deadline is October 1 for all campuses. Transfer applicants apply through the UConn Application; the application fee is $80.

International first-year applicants, Fall: Early Decision November 1; priority merit and Honors December 1; Storrs January 15; regional campuses May 1; Spring: October 1. Apply with the Common Application or Coalition Application; the application fee is $80 (non-refundable); standardized tests are optional.

Apply through the official page: https://admissions.uconn.edu/

Business