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Advanced Business Certificate in Digital Marketing Strategy (Graduate Certificate) at University of Connecticut

University of Connecticut, United States

Programme overview

The Marketing Department offers an Advanced Business Certificate for business professionals who are interested in careers in the areas of digital marketing and analytics, big data and strategic marketing, marketing research, customer relationship management, and targeted database marketing. Students must complete 12 credits. Campus: Hartford Campus, Storrs Campus.

Duration: 12 credits  |  Study mode: full-time  |  Location: Storrs, CT, United States

What you will study

Listed courses include Marketing Management; Marketing and Digital Analytics; Digital Marketing.

Career pathways

The Marketing Department offers an Advanced Business Certificate for business professionals who are interested in careers in the areas of digital marketing and analytics, big data and strategic marketing, marketing research, customer relationship management, and targeted database marketing.

Official programme page

Application information

Entry requirements

Graduate School (university-wide): bachelor's degree from a regionally accredited institution (or equivalent); cumulative GPA of 3.0 or higher for the degree, or equivalent GPA tests on recent coursework; international applicants meet equivalent standards with official transcripts; individual programmes set additional application requirements and a competitive record is needed. Programme text: 1 Prerequisite for all other 5000-level Marketing courses.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Duration: 12 credits

Apply through the official page: https://gradcatalog.uconn.edu/graduate/admission/

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