BS Marketing Management at University of Connecticut

Programme overview

The Marketing Management major equips students with the knowledge and skills to develop and implement marketing strategies. The major consists of a core business base and a set of courses that treat marketing as an integrated part of a firm’s overall strategy. The major provides students with sufficient depth in both the analytical and strategic aspects of marketing to successfully use these tools to meet marketing and firm objectives. Campus: Hartford Campus, Stamford Campus.

Faculty: School of Business | Department: School of Business students with a solid grounding | Study mode: full-time | Location: Storrs, CT, United States

What you will study

Marketing Management majors are required to achieve a cumulative 2.0 grade point average for the total of all Marketing (MKTG) courses for which they have been registered at the University of Connecticut, excluding grades and credits for independent studies and internships. In addition to the School of Business residence requirements for all majors, a Marketing Management major must complete the two required Marketing courses, MKTG 3208 Consumer Behavior and MKTG 3260 Marketing Research and one of the three 3-credit required 3000-4000 MKTG electives, in residence at the University of Connecticut.

Career pathways

Choices of electives should be made in consultation with their advisors based upon the students’ interests and career goals. Internships are designed to provide students with professional experience in the world of marketing, build valuable professional relationships, and open the door for future employment opportunities.

Official programme page

Application information

Entry requirements

University-wide first-year requirements (not programme-specific): high school graduate; 16 units of work of which 15 are college preparatory (4 English, 3 mathematics, 2 laboratory science, 2 social science or history, 2 of one foreign language, 3 electives); competitive SAT or ACT score is optional for first-year applicants; transcript, personal essay and application fee.

Domestic applicants: USD 17,010 a year (2026-27). Full-time undergraduate tuition for the 2026-27 academic year, the single rate band for all undergraduate majors; tuition only, excludes mandatory university and student fees, the waivable Husky Book Bundle and health insurance, housing and meals. Storrs Source

International applicants: USD 39,678 a year (2026-27). Full-time undergraduate tuition for the 2026-27 academic year, the single rate band for all undergraduate majors; tuition only, excludes mandatory university and student fees, the waivable Husky Book Bundle and health insurance, housing and meals. Storrs Source

Entry terms: Fall and Spring. Fall 2027 first-year applicants: Early Decision (binding) deadline November 1; spring 2027 admission accepted for all campuses with an October 1 deadline. International transfer applications are not accepted for spring.

First-year, Fall 2027: Early Decision deadline November 1 (notification mid-December; STARS record by November 8); Special Programs in Medicine, Dental Medicine and Law November 1; priority deadline for merit and Honors consideration December 1; Storrs campus deadline January 15; regional campus deadline May 1 (rolling decisions); FAFSA deadline February 15. Spring 2027: October 1 for all campuses.

First-year applicants apply with the Common Application or the Coalition Application; the application fee is $80 (non-refundable); Connecticut residents or Connecticut high school students who apply between October 15 and November 2, 2026 have the Fall 2027 application fee waived. SAT/ACT scores are optional (UConn is test-optional).

Transfer, fall semester: April 1 for most programmes (later applications reviewed on a space-available basis); January 5 for the School of Pharmacy and Pharmaceutical Sciences supplemental application (PharmCAS); January 15 for Neag School of Education teaching majors; February 1 for Diagnostic Genetic Sciences, Dietetics, Exercise Science, Medical Laboratory Sciences, School of Fine Arts, Nursing and Sport Management; February 15 for Social Work; May 1 for regional campuses. Spring semester deadline is October 1 for all campuses. Transfer applicants apply through the UConn Application; the application fee is $80.

International first-year applicants, Fall: Early Decision November 1; priority merit and Honors December 1; Storrs January 15; regional campuses May 1; Spring: October 1. Apply with the Common Application or Coalition Application; the application fee is $80 (non-refundable); standardized tests are optional.

Apply through the official page: https://admissions.uconn.edu/

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