MSc Marketing at University of Bradford

Our Master's programme in Marketing covers core business practices and marketing principles, giving you the range of competencies you need to become a marketing professional or pursue a management career with a specialism in marketing. The programme equips you with the necessary knowledge and skills in marketing which reflect relevant research, best practice and innovative thinking to enhance your employability. The programme also serves as preparation for further study or an academic career in marketing.

Faculty: Faculty of Management, Sciences and Engineering  |  Department: School of Management  |  Duration: September start - 12 months January start - 14 months full-time; September start - 24 months January start - 27 months part-time  |  Study mode: full-time, part-time  |  Intake: September (2027/28 entry)  |  Location: Bradford, England, United Kingdom

What you will study

First year (core): MSc Dissertation, Marketing Planning and Strategy, International Marketing, Consumer Behaviour and Insights in the Digital Age, Digital Business and Marketing Strategy Simulation, Strategic Brand Management, Service Marketing. First year (optional): Entrepreneurship and Innovation, Developing Skills for Business Leadership, Digital Marketing Metrics, Cross Cultural Management, Corporate Social Responsibility, International Masters Summer School, International Masters Summer School (Attendance).

Career pathways

Our graduates are highly sought after for careers in management, consultancy or advanced management studies. The sectors and jobs that our MSc students are employed in after graduation vary depending on their previous experience and pathway taken.

Official programme page