BSc (Hons) Marketing at University of Bradford

Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles. You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities. We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional.

Faculty: Faculty of Management, Sciences and Engineering  |  Department: School of Management  |  Duration: 3 years full-time; 4 years full-time with placement year  |  Study mode: full-time, placement year option  |  Intake: September (2027/28 entry)  |  Location: Bradford, England, United Kingdom

What you will study

First year (core): Finance and Accounting for Managers, People, Work and Organisations/Work in Context, Foundations of Marketing, Fundamentals of Artificial Intelligence and Data Analytics, Principles of Responsible Management and Practice, Principles and Practices of International Business. Second year (core): Entrepreneurship and Employability, Integrated Marketing Communications, Consumer Behaviour and Digital Insights, Digital and Social Media Marketing, Marketing in Digital Transformation. Second year (optional): Entrepreneurship, Creativity and Innovation, Consultancy Skills and Practice, Business Law and Ethics, Strategic Management. Final year (core): Final Year Business Project, Interactive Services Marketing, Product and Corporate Brand Management, Digital Campaign Planning and Content Management. Final year (optional): Business Ethics and Social Responsibility, Innovation in Logistics and Supply Chain Management, Cross-Cultural Management, Multinationals In Emerging Economies.

Career pathways

Our Marketing degree is good preparation for a career in marketing management, marketing research, retail marketing, direct marketing or marketing-related fields. Among the organisations to have recently employed our graduates are the BBC, Santander, Mondelez International, Mars, EuroDirect, Princes Foods and Great Rail Journeys.

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