BSc (Hons) Business Management and Marketing at University of Bradford

The BSc Business Management and Marketing programme combines a broad foundation in business and management with specialist knowledge in marketing, branding and customer engagement. The programme is designed to develop you into a professional who understands how organisations operate in competitive and customer-driven environments. You will explore core areas of business, including strategy, operations and organisational behaviour, alongside marketing disciplines such as consumer behaviour, digital marketing, brand management and market research.

Faculty: Faculty of Management, Sciences and Engineering  |  Department: School of Management  |  Duration: 3 years full-time; 4 years full-time with placement year  |  Study mode: full-time, placement year option  |  Intake: September (2027/28 entry)  |  Location: Bradford, England, United Kingdom

What you will study

First year (core): Finance and Accounting for Managers, People, Work and Organisations/Work in Context, Foundations of Marketing, Operations and Technology Management, Fundamentals of Artificial Intelligence and Data Analytics, Principles of Responsible Management and Practice. Second year (core): Entrepreneurship and Employability, Integrated Marketing Communications, Consumer Behaviour and Digital Insights, Digital and Social Media Marketing, Marketing in Digital Transformation, Strategic Management. Final year (optional): Product and Corporate Brand Management, Digital Campaign Planning and Content Management. Final year (core): Business Ethics and Social Responsibility, Final Year Business Project, Leading and Managing People, Interactive Services Marketing.

Career pathways

Upon graduation from the BSc Business Management and Marketing programme, you will have developed a strong understanding of how organisations operate in competitive, customer-focused environments, alongside specialist marketing knowledge and skills.

Official programme page