MSc Digital and Strategic Marketing at University of Bradford

Programme overview

The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a career in the sector. You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations.

Faculty: Faculty of Management, Sciences and Engineering | Department: School of Management | Duration: September start - 12 months January start - 14 months full-time; September start - 24 months January start - 27 months part-time | Study mode: full-time, part-time | Intake: September (2027/28 entry) | Location: Bradford, England, United Kingdom

Career pathways

This programme will enable you to pursue careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation, applying the highest professional standards. The programme will also prepare you for further study or an academic career in marketing.

Official programme page

Application information

Entry requirements

Candidates for the MSc in Digital and Strategic Marketing will normally have a first degree or its equivalent in any discipline from an approved higher education institute. Usual entry requirement is: a UK degree 2:2 degree or its equivalent in any discipline from an approved higher education institution. Equivalent professional qualifications will also be eligible if supported with appropriate practical experience. Further information is available in our international section. As the programme is delivered entirely in English, applicants must be able to demonstrate proficiency in the English language thus, UK educated students must have a GCSE grade 4 (C) or above. Applications are welcome from students with non-standard qualifications or mature students (those over 21 years of age on entry) with significant relevant experience. English language requirements: IELTS: 6.0 overall, with no sub-test less than 5.5.

Domestic applicants: GBP 13,134 for the whole programme (2027/28). full-time; period not specified Source

International applicants: GBP 15,700 for the whole programme (2026/27). full-time; period not specified Source

Intake: September (2027/28 entry)

Duration: September start - 12 months January start - 14 months full-time; September start - 24 months January

Apply through the official page: https://evision.brad.ac.uk/urd/sits.urd/run/siw_ipp_lgn.login?process=siw_ipp_app_crs

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