Université des Antilles campus

Business

BUT Techniques de commercialisation – Marketing et Management du Point de Vente (MMPV) at Université des Antilles

Université des Antilles, France

Programme overview

Three-year BUT Techniques de commercialisation, parcours Marketing et management du point de vente (MMPV) (IUT Martinique). BUT Techniques de commercialisation (TC) develops three cross-cutting skills over the 3 years: marketing (strategic marketing plan, product-service offer, distribution channels), selling (commercial negotiation, sales performance) and communicating.

Faculty: Institut Universitaire de Technologie (IUT) (Martinique)  |  Duration: 3 years  |  Study mode: full-time  |  Location: Pointe-à-Pitre, Outre-mer, France

What you will study

Delivered in person on the basis of continuous assessment, alternating lectures, tutorials and practical applications, with tutoring as needed.

Career pathways

Large-scale retail, industry, banking, transport or insurance companies.

Official programme page

Application information

Entry requirements

Applications via Parcoursup. Year 1 is initial training (STMG or SES baccalauréat); from year 2 the training is work-study. Entry to year 3 possible after a bac+2 or equivalent.

Duration: 3 years

Apply through the official page: https://www.parcoursup.gouv.fr/

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