Université des Antilles campus

Business

BUT Techniques de commercialisation – Marketing digital, e-business et entrepreneuriat (MDEE) at Université des Antilles

Université des Antilles, France

Programme overview

Three-year BUT Techniques de commercialisation, parcours Marketing digital, e-business et entrepreneuriat (MDEE) (IUT Martinique). BUT Techniques de commercialisation (TC) develops three cross-cutting skills over the 3 years: marketing (strategic marketing plan, product-service offer, distribution channels), selling (commercial negotiation, sales performance) and communicating. This parcours specifically trains for functions linked to the digitalisation of commercial activity and communication.

Faculty: Institut Universitaire de Technologie (IUT) (Martinique)  |  Duration: 3 years  |  Study mode: full-time  |  Location: Pointe-à-Pitre, Outre-mer, France

What you will study

Delivered in person by the IUT on the basis of continuous assessment, alternating lectures, tutorials and practical applications.

Career pathways

Functions linked to digitalisation of commercial activity and communication.

Official programme page

Application information

Entry requirements

Applications via Parcoursup. Year 1 is initial training; from year 2 the training is work-study. Baccalauréat required: marketing technology, or general with scientific, mathematics and technology specialties. Entry to year 3 possible after a bac+2 or equivalent.

Duration: 3 years

Apply through the official page: https://www.parcoursup.gouv.fr/

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