Université de Toulon campus

Business

BUT Techniques de Commercialisation, parcours Marketing Digital, e-business et entrepreneuriat at Université de Toulon

Université de Toulon, France

Programme overview

BUT Techniques de Commercialisation parcours in digital marketing, e-business and entrepreneurship, covering management of digital commercial activity and development of a digital business project that can lead to a start-up.

Faculty: IUT - Institut Universitaire de Technologie (Toulon)  |  Department: Techniques de Commercialisation (TC)  |  Duration: 2 years (BUT 2-3, 120 ECTS) after a common BUT 1  |  Study mode: full-time or work-study; French  |  Location: Toulon, Provence-Alpes-Côte d'Azur, France

What you will study

Marketing, negotiation, commercial communication and customer relationship management, with foreign languages, expression, organisational social psychology, economics and business law; active teaching through group work, language laboratory, management simulations and case studies.

Career pathways

Digital marketing, e-business and entrepreneurship roles in any type of organisation.

Official programme page

Application information

Entry requirements

Baccalauréat, admission after review of the school file; criteria are school results, behaviour, communication aptitude, open-mindedness and curiosity. BUT 1 via Parcoursup; BUT 2 and 3 via eCandidat.

Duration: 2 years (BUT 2-3, 120 ECTS) after a common BUT 1

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