Business
BUT Marketing Techniques, Rouen (Techniques de Commercialisation)
Université de Rouen Normandie, France
- Degree
- Bachelor's
Business
Université de Rouen Normandie, France
Professional licence delivered entirely in English for outgoing students at Thuongmai University (Hanoi) or the Open University (Ho Chi Minh City), training international trade professionals specialised in negotiation. It can also be taken as a co-diploma with the BUT Techniques de Commercialisation. About 65 per cent of teaching comes from experienced professionals.
Faculty: Institut Universitaire de Technologie de Rouen | Duration: 1 year (505 hours of courses, 120 hours tutored project, 560-hour placement) | Study mode: full-time (English), delivered at partner universities in Vietnam | Location: Mont-Saint-Aignan, Normandie, France
Commercial strategy, multicultural management and international marketing; prospecting, sales follow-up, import/export sales administration, market studies and negotiation in an intercultural context; Business Development Project, compulsory 16-week company placement and a business trip.
Head of import/export sales administration, export area manager, negotiator and agent abroad, and managers in exporting companies.
Open to holders of a tertiary Bac+2 (BTS Commerce International, BUT2 Techniques de Commercialisation) or an L2 in AES, LEA or Economics and Management; selection on file and an interview in English; minimum English level B2. Apply via e-Candidat. Places: 20 students for Open University and 5 for Thuongmai University per year.
EUR 170 a year (2026-2027). University of Rouen Normandie registration fee (excluding CVEC). Source
Duration: 1 year (505 hours of courses, 120 hours tutored project, 560-hour placement)
Business
Université de Rouen Normandie, France
Business
Université de Rouen Normandie, France
Business
Université de Rouen Normandie, France
Business
Université de Rouen Normandie, France
Business
Université de Rouen Normandie, France
Business
Université de Rouen Normandie, France
Business
Université de Rouen Normandie, France
Business
Université de Rouen Normandie, France
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