Business
BUT Marketing Techniques, Rouen (Techniques de Commercialisation)
Université de Rouen Normandie, France
- Degree
- Bachelor's
Business
Université de Rouen Normandie, France
Two-year work-study master at the IAE with the parcours Marketing Responsable, Consommation et Transformation Digitale.
Faculty: Institut d'Administration des Entreprises | Duration: 2 years (120 ECTS) | Study mode: full-time; work-study (alternance) available | Location: Mont-Saint-Aignan, Normandie, France
Market study through innovative approaches, marketing strategy, brand management and the marketing mix in a digital context, integrating CSR.
M1 entry requires a Licence (bac+3) or equivalent; admission on application file; interview.
Domestic applicants: EUR 219 a year (2026-2027). Principal registration fee (Master) 2026-2027 at the national rate; excludes the 35.50 EUR university library fee and the CVEC. Source
International applicants: EUR 3,914 a year (2026-2027). Differentiated registration fee (Master) 2026-2027 for non-EU students where it applies; excludes the 35.50 EUR library fee and the CVEC. Source
Duration: 2 years (120 ECTS)
Business
Université de Rouen Normandie, France
Business
Université de Rouen Normandie, France
Business
Université de Rouen Normandie, France
Business
Université de Rouen Normandie, France
Business
Université de Rouen Normandie, France
Business
Université de Rouen Normandie, France
Business
Université de Rouen Normandie, France
Business
Université de Rouen Normandie, France
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