Master Marketing, vente at Université de Picardie Jules Verne

Master targeting three main professions: operational marketing, retail marketing and digital communication, relying heavily on learning by doing and project work, with emphasis on digital transformation (digital, AI) and responsible marketing. Pathways: Décisions marketing opérationnelles et digitales; Marketing international et interculturel (M1 - M2).

Faculty: Institut d'Administration des Entreprises  |  Duration: 2 years (M1 - M2)  |  Study mode: full-time, work-study (alternance) available; taught in French  |  Location: Amiens, Hauts-de-France, France

What you will study

Action-based pedagogy through case studies, consulting missions, serious games, business challenges and the Nudge France competition; implementing marketing and sales plans, steering marketing studies and commercial and financial performance, and mastering digitalisation of marketing (e-commerce).

Career pathways

Marketing product manager, SME marketing manager, sales promotion officer, international marketing officer, digital marketing project manager, e-commerce and m-commerce, community manager, trade manager and store manager, in research and consultancy firms, agencies, retail chains, banks, SMEs and large companies; doctorate possible.

Official programme page