Université de Picardie Jules Verne campus

Business

BUT Techniques de commercialisation (Amiens) at Université de Picardie Jules Verne

Université de Picardie Jules Verne, France

Programme overview

BUT at the IUT d'Amiens with four pathways from year 2: Business développement et management de la relation client; Business international: achat et vente; Marketing digital, e-business et entrepreneuriat; Stratégie de marque et événementiel. Work-study is offered for two of the pathways.

Duration: 3 years (BUT 1 - BUT 3)  |  Study mode: full-time; taught in French  |  Location: Amiens, Hauts-de-France, France

What you will study

Common competences across the four pathways: conducting marketing actions, selling a commercial offer, and communicating it; market and company analysis, communication plans and sales negotiation.

Career pathways

Commercial departments of all organisation types: banking-insurance, real estate, import-export, distribution, commerce, sales, events, marketing and communication; further study in Economics-management Masters, marketing, commerce or communication, IAE and business schools.

Official programme page

Application information

Entry requirements

Selection on file via Parcoursup, with a mix of general and technological baccalauréat holders. Capacity 180.

Duration: 3 years (BUT 1 - BUT 3)

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