Université de Montpellier campus

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Master Marketing, Vente - Marketing et Data Analytics (MDA) at Université de Montpellier

Université de Montpellier, France

Programme overview

Master Marketing, vente, parcours Marketing et data analytics (MDA), a one- or two-year (120 ECTS) programme taught in French at Montpellier Management, at the crossroads of marketing and data analysis, training managers able to process data and draw concrete action proposals.

Faculty: Montpellier Management  |  Duration: 1 or 2 years (120 ECTS)  |  Study mode: full-time; taught in French  |  Location: Montpellier, Occitanie, France

Career pathways

Marketing analyst, analytical CRM manager, digital analyst, marketing data expert, data analyst, marketing study officer.

Official programme page

Application information

Entry requirements

Admission requirements are set out on the programme's page (prerequisites section); apply via the programme's Candidater button.

Duration: 1 or 2 years (120 ECTS)

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