Postgraduate Diploma in Digital Marketing at Red and Yellow Creative School of Business (Pty) Ltd

Programme overview

A 1-year on-campus Postgraduate Diploma in Digital Marketing, accredited by the Council on Higher Education at NQF Level 8, covering performance marketing, analytics and emerging technology.

Faculty: Red & Yellow Creative School of Business, Cape Town | Duration: 1 year | Study mode: full-time | Intake: Start date: 15 February 2027 | Location: Cape Town, Western Cape, South Africa

What you will study

Students learn performance marketing on platforms such as Google Ads, Meta Ads and programmatic advertising, analytics including A/B testing and customer-lifetime-value modelling, and AI, automation and other technologies, plus design thinking, business research and workplace-based learning.

Career pathways

Digital Marketing Manager, Performance Marketing Specialist, Programmatic Advertising Specialist, Data-Driven Campaign Analyst, Consumer Insights Manager, Content Marketing Manager.

Official programme page

Application information

On-campus start dates: 9 February 2026 (Bachelor of Business Administration in Marketing and Brand Management); 11 February 2026 (Bachelor of Arts Honours in Visual Communication Design); 16 February 2026 (Bachelor of Commerce in Marketing, Bachelor of Arts in Visual Communication, Higher Certificates in Creating Digital Content and Graphic Design, Advanced Diplomas in Copywriting, Marketing and Advertising Communications and User-Centered Design, Postgraduate Diploma in Creative Leadership).

Start date 15 February 2027 for the Higher Certificates in Business Management, Digital Marketing and Marketing and Branding, and the Postgraduate Diplomas in Management and Digital Marketing.

Apply through the official page: https://www.redandyellow.co.za/application

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