University in South Africa
Cape Town, Western Cape, South Africa
University profile
Red & Yellow Creative School of Business is a private higher education institution in Salt River, Cape Town, and a member institution of Honoris United Universities. Founded in 1994 by a group of advertising industry leaders who saw that graduates lacked practical skills, it describes its approach as blending commercial logic with creative magic, and its stated vision is to be the most creative business school in the world. Its qualifications are accredited by the Council on Higher Education (CHE), and the school also lists B-BBEE, SETA and IAB affiliations.
On-campus study is organised in schools and fields including Marketing, Design, Management and Leadership, Technology and Creative Communications. Qualifications range from Higher Certificates (NQF 5) in Business Management, Marketing and Branding, Digital Marketing, Graphic Design and Creating Digital Content, through three-year degrees (BCom in Marketing, BBA in Marketing and Brand Management, BA in Visual Communication; NQF 7) and one-year Advanced Diplomas in Copywriting, User Centered Design and Marketing and Advertising Communications, to postgraduate qualifications at NQF 8: BA Honours in Visual Communication Design and Postgraduate Diplomas in Management, Digital Marketing and Creative Leadership. The school also runs online degrees, qualifications, short courses and micro courses, executive education and corporate programmes.
The campus is at 97 Durham Avenue, Salt River, on the 2nd floor, with open-plan classrooms, breakout zones, spacious lecture halls and an auditorium, two computer labs, a photography studio, an audio booth, and a rooftop canteen with a barista and views of Table Mountain and Robben Island. The library offers a physical collection and access to the EBSCO platform with research databases, journals and over 600 000 eBooks. Student housing is within walking distance, and the campus is served by MyCiTi and minibus taxi routes. The events calendar includes workshops, career fairs, industry talks and student exhibitions.
Red & Yellow produces the eMarketing textbook, now in its 7th edition, which it reports has had more than 1 million downloads and is prescribed by over 300 international universities. Partnerships include the Loeries, the IAB, MASA, Nedbank IMC, Artevelde University of Applied Sciences and Penninghen. Programmes are taught by full-time lecturers and industry practitioners, with real projects for real brands from the first year.
Students can fund their studies through bank and specialist education finance, set out on the Payment Options page.
Students can speak to a career advisor via the school ([email protected], +27 87 227 3283).
Browse the scholarships listed for Red and Yellow Creative School of Business (Pty) Ltd and check each award’s eligibility.
View scholarships for Red and Yellow Creative School of Business (Pty) Ltd →A valid National Senior Certificate with degree endorsement (Bachelor's pass) as certified by Umalusi. A Higher Certificate, Advanced Certificate or Diploma in a cognate field may also satisfy minimum admission requirements. A Maths admissions test may be required.
BCom in Marketing: English at least level 4 (50%); Mathematics at least level 4 (50%) or Mathematical Literacy level 5 (65%); total APS of 26. BBA in Marketing and Brand Management: English at least level 4 (50%) and a total APS of 26. Life Orientation is not counted in the APS calculation.
Creating Digital Content and Graphic Design: National Senior Certificate or National Certificate (Vocational) with at least 40% in English, as certified by Umalusi. Further Higher Certificates are offered in Business Management (starting 15 February 2027), Marketing and Branding, and Digital Marketing.
Copywriting, User Centered Design, and Marketing and Advertising Communications: an appropriate Diploma or Bachelor's degree at NQF Level 6.
BA Honours in Visual Communication Design: a relevant visual communication (or related) NQF 7 qualification (degree, Advanced Diploma or Advanced Occupational Diploma). Postgraduate Diploma in Creative Leadership: a relevant NQF 7 qualification. Postgraduate Diploma in Management: ordinarily a relevant NQF 7 qualification; Recognition of Prior Learning may be available to experienced practitioners.
Applicants complete the online registration form, after which the school issues an invoice. Payment may be by Visa, Mastercard, PayPal or EFT, and registration closes on a date set for each course. Prices exclude VAT where applicable and are quoted on request ("enquire for price"). Cancellation for online courses: a full refund (excluding application acceptance fees) if notified at least 7 days before the start; a 5% cancellation fee within the last 7 days; no refund after commencement. Deferral fees for online courses are 10% of the price for qualifications and 15% for short courses. 2027 applications are open.
Facilities include open-plan classrooms with tech-enabled breakout zones, lecture halls and an auditorium, two computer labs, a fully equipped photography studio, an audio booth, a library with EBSCO online access (research databases, journals, over 600 000 eBooks), a rooftop canteen with barista, and about 500 sq. metres of open-air space with views of Table Mountain and Robben Island. Parking is on the street around the building, and MyCiTi and minibus taxi routes serve the area. Student housing is within walking distance. Online programmes are delivered on a Moodle-based learning management system.
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