Bachelor of Business Administration in Marketing and Brand Management at Red and Yellow Creative School of Business (Pty) Ltd

Programme overview

A 3-year on-campus BBA that combines business administration principles such as finance, operations, leadership and organisational behaviour with marketing and brand management. It is accredited by the Council on Higher Education at NQF Level 7.

Faculty: Red & Yellow Creative School of Business, Cape Town | Duration: 3 years | Study mode: full-time | Intake: Start date: 9 February 2026 | Location: Cape Town, Western Cape, South Africa

What you will study

Year 1 modules include Academic, Digital and Data Literacy, Brand Management, Business Management 1A and 1B, Marketing 1, Design Thinking for Marketing Practice, Sustainable Marketing and Brand Practice, and Business Communication.

Official programme page

Application information

Entry requirements

Minimum APS: 26. A valid National Senior Certificate with degree endorsement / a Bachelor's pass as gazetted for admission to Higher Education as certified by Umalusi. Alternatively, a Higher Certificate, Advanced Certificate or Diploma in a cognate field may satisfy the minimum admission requirements. You may be required to write a Maths admissions test. English minimum 4 (50%). Total APS required: 26 (Life Orientation excluded).

On-campus start dates: 9 February 2026 (Bachelor of Business Administration in Marketing and Brand Management); 11 February 2026 (Bachelor of Arts Honours in Visual Communication Design); 16 February 2026 (Bachelor of Commerce in Marketing, Bachelor of Arts in Visual Communication, Higher Certificates in Creating Digital Content and Graphic Design, Advanced Diplomas in Copywriting, Marketing and Advertising Communications and User-Centered Design, Postgraduate Diploma in Creative Leadership).

Start date 15 February 2027 for the Higher Certificates in Business Management, Digital Marketing and Marketing and Branding, and the Postgraduate Diplomas in Management and Digital Marketing.

Apply through the official page: https://www.redandyellow.co.za/application

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