Mass Communication and Business (Top-Up) BA (Hons) at Northumbria University

Understanding mass communication and media within a business - from creator to consumer. From digital advertising and the internet to TV, popular film and news, the mass media is a significant force in modern culture, touching many aspects of our lives and influencing the ways in which we interact with the world around us. Mass Communication and Business is an innovative media-based top up course that provides an insight into the ways in which the mass media influences our perceptions, our choices and our feelings towards brands and businesses.

Faculty: School of Design, Arts and Creative Industries  |  Duration: 1 year Full Time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Newcastle upon Tyne, England, United Kingdom

What you will study

Year 1 core modules: Ethics in Business, Buyer Behaviour and Integrated Marketing Communications, Digital Media and Society, Media and Society Case Studies, Media and Communication Planning, International Business and Innovation.

Career pathways

The course has been developed with employability in mind. We focus on developing articulate, self-motivated graduates who can communicate effectively to a diverse range of audiences using a range of formats and media.

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