BSc (Hons) Business and Analytics at Northumbria University

When presented with information they think critically, extensively explore all possibilities, and offer human interpretation alongside automated analytics. and Analytics BSc (Hons) course provides you with the opportunity and skills to explore these techniques, identifying patterns, interpreting trends and ultimately informing business development and decision making. in a diverse environment, building cultural and ethical awareness, important in the field of analytics where issues such as data privacy are vital. with broad business modules, you will gain interdisciplinary skills which will help you interpret data within a range of business contexts – from marketing

Faculty: Newcastle Business School  |  Duration: 3 years Full Time or 4 years with a placement (sandwich)/study abroad  |  Study mode: full-time (optional placement/sandwich year)  |  Intake: September 2027  |  Location: Newcastle upon Tyne, England, United Kingdom

What you will study

Year 1 core modules: Financial Decision Making, Business Analysis for Decision Making, Analytics Study and Consultancy Skills, Preparing for Professional Practice, Business, Economy and Society, Introduction to Marketing; Year 2 core modules: Business Research and Analysis, Tools and Techniques for Data Analytics, Business Intelligence and Information Systems, Human Resource Management Essentials, Digital Business: Models, Marketing and Operations, Applied Logistics and Supply Chain Management; Year 4 core modules: Project Management, Predictive Analytics, Analytics and Visualization for Management. Optional modules include Marketing Metrics, Digital and Data Driven Marketing, Global Supply Network Management, Management Enquiry, Dissertation, Undergraduate Consultancy Project.

Career pathways

Our extensive network of operations, business professionals (including many past graduates) offer you extra opportunities to attend networking events and meet the associated professional bodies, allowing you to sculpt a truly distinctive CV to use in the graduate marketplace.

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