Marketing BA (Hons) at Northumbria University

From clothes and technology, to food and entertainment, the products and services we buy help define our lives. As a marketing professional, you’ll help to shape the decisions behind those all-important purchases – backed by the specialist knowledge gained from our BA (Hons) Marketing degree. During our Marketing BA (Hons) course, your studies will comprise of two-thirds specialist studies in marketing and one-third broad-based business modules, spanning key topics including marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing.

Faculty: Newcastle Business School  |  Duration: 3 years Full Time or 4 years with a placement (sandwich)/study abroad  |  Study mode: full-time (optional placement/sandwich year)  |  Intake: September 2027  |  Location: Newcastle upon Tyne, England, United Kingdom

What you will study

Year 1 core modules: Financial Decision Making, Business Analysis for Decision Making, Preparing for Professional Practice, Marketing Study and Consultancy Skills, Global Marketing and Communications, Introduction to Marketing; Year 2 core modules: Business Research and Analysis, Human Resource Management Essentials, Digital Business: Models, Marketing and Operations, Market Research and Planning; Year 4 core modules: Marketing Metrics, Responsible Marketing Strategy. Optional modules include Retail and Multichannel Marketing, Customer Experience Marketing, Dynamics of Marketing in Sport, Music and Fashion, Communications and Content Marketing, Buyer Behaviour and Integrated Marketing Communications, Brand Management.

Career pathways

Once you complete your studies, you’ll be in an excellent position to apply for graduate training schemes and graduate roles across the business world – from large corporations to small and medium-sized enterprises. Previous graduates have gone on to a variety of marketing roles covering everything from digital marketing and customer experience to market research.

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