Digital Marketing MSc at Northumbria University

The Digital Marketing MSc at Northumbria offers you the specialist skills and industry-recognised qualifications to accelerate your career in this rapidly evolving field. Master the latest digital marketing strategies with tools like Google Analytics, Search Console, and Tag Manager, whilst developing expertise in SEO, PPC, content marketing, and social media strategy. Learn by doing, as professionals from agency and client-sides set live briefs, deliver guest sessions, and offer careers insight.

Faculty: Newcastle Business School  |  Duration: 1 year Full Time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Newcastle upon Tyne, England, United Kingdom

What you will study

Core modules: Research Methods and Analytics for Business Practice, Strategic Marketing in the Digital Era, The Digital Customer Journey: Data, Profiling and CRM, Throughout the module you will cover the following themes:, Developing Leadership Capability for Professional Practice. Optional modules include Marketing Metrics and Analysis, Digital Campaign Management and Media, Performance Marketing and Search Strategy, Social Media Intelligence and Strategy, NBS Masters Consultancy Project, The Newcastle Business School Masters Dissertation.

Career pathways

This course opens doors to a growing range of opportunities in digital marketing. Graduates may progress to roles in digital strategy, SEO, PPC, content marketing, social media management, campaign analytics, CRM, and brand management, across agencies, in-house teams, or their own ventures.

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