Business and Marketing BA (Hons) at Northumbria University

With our BA (Hons) Business and Marketing course, you’ll combine broader learning of business with specialist studies in marketing. During the course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience. Business and Marketing BA (Hons) at Northumbria is accredited by the Chartered Institute of Marketing (CIM), giving you the chance to gain industry-recognised qualifications alongside your degree.

Faculty: Newcastle Business School  |  Duration: 3 years Full Time or 4 years with a placement (sandwich)/study abroad  |  Study mode: full-time (optional placement/sandwich year)  |  Intake: September 2027  |  Location: Newcastle upon Tyne, England, United Kingdom

What you will study

Year 1 core modules: Financial Decision Making, Business Analysis for Decision Making, Preparing for Professional Practice, Business, Economy and Society, Marketing Study and Consultancy Skills, Introduction to Marketing; Year 2 core modules: Business Research and Analysis, Human Resource Management Essentials, Digital Business: Models, Marketing and Operations, Market Research and Planning, Applied Logistics and Supply Chain Management; Year 4 core modules: Project Management, Responsible Marketing Strategy. Optional modules include Dynamics of Marketing in Sport, Music and Fashion, Communications and Content Marketing, Marketing Metrics, Buyer Behaviour and Integrated Marketing Communications, Brand Management, Digital and Data Driven Marketing.

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