Digital Marketing MSc at Middlesex University

With the world going digital, businesses are adapting to stay ahead of the curve. As technology continues to evolve, so does our understanding of consumers and their behaviours. From e-commerce to social media, the possibilities are endless. Our MSc Digital Marketing degree equips our students with the latest industry-focused assessment and learning to prepare them for the dynamic world of digital marketing.

Faculty: Faculty of Business and Law  |  Department: Business School - Department of Marketing, Enterprise and Tourism  |  Duration: 1 year full-time, 2 years part-time, 12 months placement  |  Study mode: full-time (part-time available; placement year option)  |  Intake: January 2027  |  Location: London, England, United Kingdom

What you will study

Acquire critical knowledge in digital marketing for businesses in the digital era. Modules include Practitioner Perspectives: Branding in Action, Consumer Psychology and Decision Making, Omnichannel Marketing and eCommerce, Digital Analytics and Performance Marketing, Customer Experience Strategy & UX Design, Growth Marketing, Automation and CRM, Global Marketing Management and Digital Strategy, Entrepreneurial Industry Placement: Applied Digital Project, Capstone Research Project, Preparing for the Professional Placement.

Career pathways

Throughout your studies on the MSc Digital Marketing course, you will benefit and learn from several high-calibre industry partnerships that are well-recognised by employers. Our authentically designed assessments reflect industry outputs, replicating the activities undertaken when progressing in your career. Roles include Digital Marketing, Digital Analytics, Entrepreneurship, Content Marketing, Social Media Executive, Paid Media Executive, Starting your own business or establishing a digital marketing agency.

Official programme page