Branding and Marketing Communications MSc at Middlesex University

Bridge creativity and strategy to lead branding and communications in a changing global market. Brands and the way they communicate with consumers have to demonstrate flexibility, adaptation, empathy and experience. Moreover, brands need to create conversations which build trust and communicate their value propositions in ways that resonate with the consumers at every touchpoint in their journey.

Faculty: Faculty of Business and Law  |  Department: Business School - Department of Marketing, Enterprise and Tourism  |  Duration: 1 year full-time, 2 years part-time  |  Study mode: full-time (part-time available)  |  Intake: September 2026  |  Location: London, England, United Kingdom

What you will study

The course design recognises diversity of learning styles and approaches to learning in the student community. Modules include Practitioner Perspectives: Branding in Action, Experiential Brand Marketing, Consumer Psychology and Decision Making, Digital Analytics and Performance Marketing, Customer Experience Strategy & UX Design, Marketing and Communications Consultancy, Global Marketing Management and Digital Strategy, Capstone Research Project, Preparing for Professional Placement, Postgraduate Placement.

Career pathways

Skills and knowledge in communications can enhance many marketing roles in management, strategy, PR, advertising and communications. The course has a strong emphasis on developing an understanding of how theory can be applied in practice, preparing recent graduates with an awareness of the challenges of the sector and current practitioners with the specific knowledge for application in their careers. Roles include Marketing Executive, Account Executive, PR executive, Brand Executive, Marketing Communications Executive.

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