PhD Marketing, International Business and Tourism at Manchester Metropolitan University

PhD Marketing, International Business and Tourism is a doctoral research degree in Marketing, International Business and Tourism at Manchester Metropolitan University. Discover your research degree study options, including areas of expertise for our academic supervisors.

Faculty: Faculty of Business and Law  |  Duration: three years full-time, six years part-time  |  Study mode: full-time, part-time  |  Intake: Most of our students enrol in October. You can also join us in January.  |  Location: Manchester, England, United Kingdom

What you will study

Supervised original research leading to a doctoral thesis. Research areas include: International business, International business, Professor Matthew Allen, Multinational (MNE) enterprises’ strategies, MNEs’ innovation capabilities, MNEs’ human resource management (HRM) practices, State capitalism, Dr Shabneez Bhankaraully, Multinational research and development (R&D), Multinational human resources issues, Dr Raoul Bianchi, Political economy and geopolitics of travel and tourism, Tourism, post-growth and socioecological justice, Cultural politics of heritage, Dr Stephen Buzdugan, Multinational enterprises (MNEs), Corporate power, Nonmarket strategy, Public policy, Critical international business, Global political economy and international relations, Sustainable development, Grand challenges, Dr Mohamed Genawi, Outsourcing, Sustainable supply chain management, Business and human rights, Behavioural strategy, Dr Jamie Hurst, Tax haven utilisation, Capital in transit and corporate inversions, Foreign direct investment (FDI), Emerging markets, Asian business and management: South Korea, China and Japan, Dr Masoud Karami, Entrepreneurship, International entrepreneurship, Small businesses, Entrepreneurial marketing, Dr Sergey Sosnovskikh, Political economy, State-business relations and corruption, Industrial clusters, Institutional economics, Entrepreneurship, International business, Economic sanctions and supply chain disruptions, Digital trade and transactions in international business, Markets, including marketing and tourism, Markets, including marketing and tourism, Our research helps to transform markets to benefit their stakeholders and wider society., Our members’ research interests span business-to-consumer and business-to-business markets. We have a particular focus on the areas of consumer behaviour, branding, business networks and relationships, as well as a growing interest in aspects of digital and interactive marketing., Dr Rebecca Abushena, Retailing, Markets, Retail servicescapes, Place atmospheres, Dr Rohail Ashraf, Brands, Consumer emotions, Consumer relationships, Bibliometrics and student sample idiosyncrasies, The intersection of consumer psychology, marketing and emerging technologies, Professor Sally Dibb, Social marketing and consumer behaviour change, Financial inclusion, Marketing strategy in a digital world, The darker sides of digital, Sustainable and resilient communities, Dr Maher Georges Elmashhara, Consumer behavior and psychology, Interactive marketing, Sensory marketing, Customer experience, Technology in marketing and tourism, Dr Oguzhan Essiz, Sustainable marketing, Green product consumption, Luxury marketing, Non-verbal communication in marketing, Family consumption, Metaverse, Dr Leah Gillooly, Sports sponsorship – particular focus on sponsorship activation strategies, Sports marketing, Sports fandom and sports consumer behaviour - particular focus on fandom and identity and how this is shaped by our sports consumption experiences, Dr Junan He, Brand activism, Branding, (Cross-cultural) consumer research, Marketing inclusion and diversity, Dr Sophie Iredale, B2B digital marketing, Trust and ethics in digital marketing practice, Digital platform algorithms and accountability, Dr Masoud Karami, Entrepreneurship, International entrepreneurship, Small businesses, Entrepreneurial marketing, Professor Ben Kerrane, Consumer research – mainly related to family consumption issues, gender relations at home and the workplace, and sociological issues, Dr Konstantia Litsiou, Brand management, Judgemental forecasting, Luxury marketing, Services marketing, Professor Nigel Morgan, Social sustainability, Tourism and hospitality, Gender, ethnicity and identity in tourism, Leisure and Events, Tourism and place management, Sophie Reeves Morris, Consumer behaviour, Digital marketing, Sales and marketing, Consumption of emerging technologies, specifically focusing on:, the child consumer, familial and education contexts, Dr Christos Pantelidis, Tourism: rural destination, digital marketing, customer satisfaction, destination attachment, and rurality, Immersive technologies such as virtual reality, augmented reality, and the metaverse, Place and place attachment, Professor Paul Smith, Quantitative methods, Market research, B2B marketing, Dr Chloe Steadman, Consumer culture, The body, Atmospheres, Place experience, Researcher vulnerability, Dr Katie Thompson, Consumer culture, The self and body, Technology consumption, Consumer wellbeing, Professor Gary Warnaby, Place marketing, Place management, Retailing, Dr Katy Zafari, B2B marketing, Relationship and network marketing, Crisis management, Business ecosystems, Organisational resilience, Developing countries, Consumption in multicultural environments, Place management, Place management, Dr Rebecca Abushena, Retailing, Markets, Retail servicescapes, Place atmospheres, Consumer behaviour, mainly in retail space, Dr Raoul Bianchi, Political economy and geopolitics of travel and tourism, Tourism, post-growth and socioecological justice, Cultural politics of heritage, Dr Maarja Kaaristo, (Tourism) mobilities, Practices and experiences, Tourism transport, Space and place, Placemaking, Waterways, More-than-human geographies, Professor Mihalis Kavaratzis, Place branding, Place marketing, Tourism destination marketing, Destination image, Place identity, Stakeholder participation, Place brand co-creation, Professor Dominic Medway, The complex interactions between places, spaces, and those who produce, manage and consume them, Dr Ilze Mertena, Train tourism mobilities, Mobilities, Transport tourism, Tourist experience, Practice theories, Professor Steve Millington, Place management and leadership, Placemaking, Sustainable high streets, Inclusive high streets, Everyday creativity and place, Football, placemaking and/or place branding, Professor Nigel Morgan, Social sustainability, Tourism and hospitality, Gender, ethnicity and identity in tourism, Leisure and Events, Tourism and place management, Dr Adrian Morley, Strategic food policy governance, Innovation and supply chain dynamics in the food supply industry, Public procurement systems, Stakeholder-led food provision, Dr Nikos Ntounis, Place management, Place branding and marketing, Retailing, Business improvement districts, Sustainable and resilient tourism, Critical marketing, Sustainable development, Resilient towns, Urban studies, with emphasis on subversive and temporary urbanism, Dr Chloe Steadman, Consumer culture, The body, Atmospheres, Place experience, Researcher vulnerability, Dr Erose Sthapit, Memorable tourism experience, Nature-based tourism experience, Heritage tourism, Food tourism, Souvenir shopping and homestay tourism experience, Interaction value formation with the focus on value co-destruction, Unmanned smart hotel experience, Detox tourism experience, Airbnb and sharing economy, Professor Gary Warnaby, Place marketing, Place management, Retailing, Dr Erisher Woyo, Consumer and traveller behaviour, Tourism, Distressed economies, Quantitative methods.

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