BA (Hons) Business and Marketing at Manchester Metropolitan University

With this BA (Hons) Business and Marketing degree, you’ll build the skills and knowledge to thrive in a fast-moving, global industry. You’ll explore the big ideas behind business strategy and decision-making, then apply them through hands-on, industry-informed assignments that bring learning to life. Alongside core business topics, you’ll dive into marketing, exploring everything from the latest digital trends to international branding and analytics.

Faculty: Faculty of Business and Law  |  Department: Department of Marketing, International Business and Tourism  |  Duration: 3 years full-time; 4 years with placement; 4 years with overseas study  |  Study mode: full-time, placement year available  |  Intake: September 2027  |  Location: Manchester, England, United Kingdom

What you will study

Our Business and Marketing course offers a practical and future-focused education designed to prepare you for success in the evolving world of business, branding and consumer engagement. In your first year, you’ll gain a strong foundation in areas such as marketing principles, consumer behaviour and financial decision-making, building your confidence in applying insight to real-world marketing scenarios. Year 1 core: Managing and Leading in the Modern Workplace, Fundamentals of Business and Marketing, Digital Literacy and Academic Competency, Ethics, Sustainability and Responsibility in Marketing, Financial Management for Managers. Year 2 core: Behavioural Drivers in Marketing, Building Your Professional Profile, Marketing Research and Data Analysis, Creativity and Enterprise in Business and Marketing. Year 3 core: Strategic Management in Business and Marketing, The Future Business and Marketing Leader, Graduate Futures: Leadership and Success.

Career pathways

You’ll have a wide variety of career options with this blended course. Our graduates work in a wide range of positions in: Advertising.

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