MSc Sport Business, Management and Policy at Manchester Metropolitan University

Are you ready to explore the dynamic world of sport? This future-focused course gives you unrivalled access to real-world experience, industry insights and academic excellence. You'll explore sport from every angle: from business management, policy and law to event planning, marketing, analytics and emerging technologies.

Faculty: Faculty of Business and Law  |  Department: Department of People and Performance  |  Duration: 1 year full-time; 2 years part-time  |  Study mode: full-time, part-time  |  Intake: September 2027  |  Location: Manchester, England, United Kingdom

What you will study

This course combines a blend of academic insight, hands-on learning and real-world relevance. You’ll explore core areas including sports marketing, business management, consumer behaviour, law and policy alongside cutting-edge topics like sport analytics, sustainability and new technologies. Modules core: Sports Marketing and Consumer Behaviour, Sport Business and Management, Sport Policy and Politics, Management of Sport Events, Sports Law, Sport Analytics and Technologies, Research Methods, Independent Project.

Career pathways

This course opens the door to a wide range of career paths in the global sport industry. You’ll graduate with the strategic mindset, policy insight and digital skills to thrive in roles such as sport business manager, event coordinator, policy advisor, marketing strategist or analytics consultant.

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