MSc International Fashion Marketing at Manchester Metropolitan University

The MSc International Fashion Marketing at Manchester Fashion Institute is designed for ambitious graduates who want to help fashion brands connect with consumers in a world shaped by AI, sustainability, digital innovation and rapidly changing markets. Combining strategic thinking, consumer insight and creative brand development, the course equips you with the expertise to influence how fashion businesses engage audiences, build meaningful brand experiences and create long-term value in an increasingly complex global industry. You will explore the interconnected world of fashion through specialist subjects including brand architecture, international marketing strategy, consumer behaviour, digital engagement, marketing innovation and sustainable value creation.

Faculty: Faculty of Arts and Humanities  |  Department: Manchester Fashion Institute  |  Duration: 1 year full-time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Manchester, England, United Kingdom

What you will study

The MSc International Fashion Marketing is a future-focussed masters degree designed to develop the strategic, creative and analytical skills needed to succeed in the global fashion industry. Combining marketing expertise with sustainability, innovation and emerging technology, the course explores how brands can engage consumers, create meaningful experiences and build long-term value in a rapidly changing marketplace. Modules core: Fashion Eco-Systems, Critical Perspectives, Brand Architecture, Marketing Futures, Masters Project.

Career pathways

Live projects, external visits, and networking opportunities will enhance the employability, confidence and the earning potential of our graduates. The focus of the curriculum will support a range of fashion marketing career aspirations with skills in creativity, complex problem solving, reasoning and ideation to be ready for current and future demands of jobs.

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