BA (Hons) Advertising and Brand Communications at Manchester Metropolitan University

Programme overview

Successful advertising, whatever the brand, market or medium, combines creative thinking, commercial awareness and strategic insight. This course develops those qualities through the study of behavioural economics, ethics and sustainability, digital communications and data analysis, enabling you to create integrated campaign strategies across traditional and digital media. Manchester offers an environment for this learning, with an infrastructure of employers ranging from global agencies and in-house teams to specialist digital and advertising media providers.

Faculty: Faculty of Business and Law | Department: Department of Marketing, International Business and Tourism | Duration: 3 years full-time; 4 years with placement; 4 years overseas study | Study mode: full-time, placement year available | Intake: September 2027 | Location: Manchester, England, United Kingdom

What you will study

Our BA (Hons) Advertising and Brand Communications course offers a creative and future-focused education designed to prepare you for success in today’s fast-moving media and branding industries. In your first year, you’ll gain a strong foundation in advertising theory, digital media and campaign planning. Year 1 core: Fundamentals of Advertising and Communications, Digital Literacy and Academic Competency, Fundamentals of Consumer Psychology and Behaviour, Fundamentals of Digital Marketing, Ethics, Sustainability and Responsibility in Marketing. Year 2 core: Advertising Effectiveness, Building Your Professional Profile, Behavioural Drivers in Marketing, Marketing Research & Data Analysis. Year 3 core: Strategic Communications and Advertising Planning, Graduate Futures: Leadership and Success, Creative Storytelling in Advertising & Brand Communication.

Career pathways

There are a wide range of career opportunities across the creative and digital industries, whether working for agencies or in-house within organisations. Previous graduates have kick-started their careers for companies including: Boohoo.

Official programme page

Application information

Entry requirements

104-112 UCAS Tariff points. GCE A levels - grades BCC or equivalent. Pearson BTEC National Extended Diploma - grade DMM. Access to HE Diploma - Pass overall with a minimum 106 UCAS Tariff points. UAL Level 3 Extended Diploma - grade of Merit overall. OCR Cambridge Technical Extended Diploma - grade DMM. T level - We welcome applications from students undertaking T level qualifications. Eligible applicants will be asked to achieve a minimum overall grade of Merit as a condition of offer. IB Diploma - Pass overall with a minimum overall score of 26 or minimum 104 UCAS Tariff points from three Higher Level subjects. Other Level 3 qualifications equivalent to GCE A level are also considered. A maximum of three A level-equivalent qualifications will be accepted towards meeting the UCAS tariff requirement. AS levels, or qualifications equivalent to AS level, are not accepted. The Extended Project qualification (EPQ) may be accepted towards entry, in conjunction with two A-level equivalent qualifications. GCSE grade C/4 in English Language or Level 2 Functional Skills English pass. and GCSE grade C/4 in Mathematics or Level 2 Functional Skills Mathematics pass. IB: IB Diploma with minimum 26 points overall or 104-112 UCAS Tariff points from Higher Level. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English and Higher Level 4 or Standard Level 4 in Mathematics. IELTS: 6.0 overall with no individual element below 5.5.

Domestic applicants: GBP 10,050 a year (2027/28). Standard UK and Channel Islands full-time fee for 2027/28 as stated on the course page Source

Intake: September 2027

Duration: 3 years full-time; 4 years with placement; 4 years overseas study

Apply through the official page: https://www.ucas.com

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