MSc Digital Marketing Communications at Manchester Metropolitan University

Programme overview

Digital marketing transforms how we connect with and engage customers, fuelling a global demand in this rapidly growing field and creating exciting career opportunities. Our course, accredited by the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM), gives you the evidence-based, applied knowledge and strategic campaign planning skills you need to excel. We welcome students who are passionate about all things digital and build the course curriculum around the latest developments in the digital landscape, focusing on specialist skills that employers value.

Faculty: Faculty of Business and Law | Department: Department of Marketing, International Business and Tourism | Duration: 1 year full-time; 2 years with internship (September start) | Study mode: full-time | Intake: January 2027 | Location: Manchester, England, United Kingdom

What you will study

Digital innovation is continuously reshaping how we live, work and connect, and marketing is evolving alongside it. This course equips you with the knowledge, skills and experience to thrive in this fast-moving sector. Year 1 core: Applied Research Proposal, Applied Research Project, Digital Masters Level Learning, Digital Marketing Practice, Strategy for Digital, Rich User Experience, Organic and Paid Digital Practice, Digital Measurement and Evaluation, Content Strategy; options: Live Client Brief. Year 2 options: Internship Year.

Career pathways

By the time you graduate, you’ll have the skills, knowledge, and strategic mindset that employers demand in today’s fast-paced digital marketing sector. The course will prepare you to step straight into roles such as a digital marketing executive, brand manager, social media manager, content creator, or account manager.

Official programme page

Application information

Entry requirements

You'll need a UK honours degree, at least a 2:2, or the international equivalent. We do consider any discipline, but this course is ideal for graduates of marketing, business and those who have completed marketing units on their undergraduate degree. Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification. IELTS 6.5 overall.

Domestic applicants: GBP 11,600 a year (2026/27). Full-time tuition fee per year Source

International applicants: GBP 21,000 a year (2026/27). Full-time tuition fee per year Source

Intake: January 2027

Duration: 1 year full-time; 2 years with internship (September start)

Apply through the official page: https://www.mmu.ac.uk/study/postgraduate/course/msc-digital-marketing-communications#how-to-apply

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